Anne Klein

Under the new vision of Creative Director Sharon Lombardo, Anne Klein is doing more than simply meeting women’s fashion needs; it is celebrating her whole life by providing her with elevated essentials destined to live at the front of her closet.

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Competitive Analysis
Campaign Ideation +
Management
Campaign Planning
Campaign Reporting
Channel Builds
Live Content Capture
Video + Photo Production
Paid Media Strategy

CHALLENGE

For Anne Klein we were tasked to develop, produce, and execute campaigns that engage audiences, drive brand messaging and DNA. We strived to innovate when producing and deploying coherent, cohesive, elevated content.

 

SOLUTION

Plural developed the brand’s social media strategy, produced custom content, and pro-actively managed and moderated each of their channels. To amplify Anne Klein’s female empowerment ethos, we collaborated with 18 women across 6 countries to produce a campaign spotlighting the first ever Women’s March.

We are honored to have been part of such a storied American brand’s legacy.

 

RESULT

Sustained an average engagement growth of 30.6 % per month

Increased followers on all channels, resulting in a growth of 23.37% monthly

Sustained impressions with a monthly average growth of 32.1%

 
 
 

ANNE KLEIN BTS PF17

 
 

WOMEN’S MARCH