MITCHELL GOLD + BOB WILLIAMS

In 1989, Mitchell Gold + Bob Williams gathered 23 team members with a singular vision—to make the world a more comfortable (and stylish) place. From its Taylorsville, North Carolina home, they have grown to a team of over 700 people with stores both in the US and overseas. They believe in making the world a more comfortable place—for everyone. They strive for equality and human rights; proactively supporting a wide range of charitable efforts.

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Trend Analysis
Tone of Voice
Visual ID
Video + Production
Strategy + Promotion
Live Content Creation
Real Time Engagement
Live Streaming
 

CHALLENGE

Mitchell Gold + Bob Williams challenged us to revitalize their social channels and identify their visual identity.

 

SOLUTION

Plural developed the brand’s social media strategy, produces custom content, evolves social campaigns, and proactively manages and moderates each of their channels. We are honored to partner with such a forward thinking home goods brand.

 

RESULT

Doubled the number of followers across all platforms, resulting in a growth of 92.1%

Engagements increased by 382.1%, a result of 236.9K total engagements  

Direct messages saw an increase of 120.8%, a total of count 7.9K messages received

Number of impressions increased by 48.8% with a total of 14.5M impressions

 

@MGBWHOME

 
 
 
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COMFORT FOR ALL CAMPAIGN