Mighty Lucky is a full service studio located right in the heart of Chinatown’s growing art’s community. Their boutique style New York photography studio is ideal for modest crews producing portraiture, beauty, video & still life photography.
Paid Media Strategy
Tone of Voice
With the launch of their new production division, Mighty Lucky Studio challenged us to develop a strong, focused, and cohesive visual language that showcased both their studio and production services. Through an impactful visual identity, our goal was to spread awareness and garner clicks to drive bookings.
At the forefront of our partnership, we optimized all of Mighty Lucky's social media channels (Instagram, Facebook, and Twitter) to streamline into one brand identity. We developed a strategy to highlight all exciting projects, brand ethos, and their services. To build brand awareness and drive site traffic, we created monthly paid campaigns, conducted SEO, and developed their web design.
Sustained following across all platforms, resulting in a monthly growth of 67.2%
Increased weekly engagement by 4,889.4%, a result of 7.8K total engagements
Number of impressions increased weekly by 70.35% with a total of 313.3K impressions