Mighty Lucky is a full service studio located right in the heart of Chinatown’s growing art’s community. Their boutique style New York photography studio is ideal for modest crews producing portraiture, beauty, video & still life photography.
Paid Media Strategy
Tone of Voice
With the launch of their new production division, Mighty Lucky Studio challenged us to develop a strong, focused, and cohesive visual language that showcased both their studio and production services. Through an impactful visual identity, our goal was to spread awareness and garner clicks to drive bookings.
At the forefront of our partnership, we optimized all of Mighty Lucky's social media channels (Instagram, Facebook, and Twitter) to streamline into one brand identity. We developed a strategy to highlight all exciting projects, brand ethos, and their services. To build brand awareness and drive site traffic, we created monthly paid campaigns, conducted SEO, and developed their web design.
Increased the number of followers across all platforms, resulting in a growth of 349.8%
Engagements increased by 97,788%, a result of 7.8K total engagements
Direct messages saw an increase of 3,911%, a total of count 361 messages received
Number of impressions increased by 1,407% with a total of 313.3K impressions