AIGA EYE ON DESIGN
Published by AIGA, America's largest and oldest professional association for design, Eye on Design seeks to put a "well trained eye" towards the best work of emerging and established designers.
Paid Media Strategy
Tone of Voice
Strategy + Promotion
Live Content Capture
Real Time Engagement
In November 2016 with the launch of their new site, AIGA Eye on Design challenged us to develop a social presence to showcase their editorial content, designer projects, and create a social community for creatives. Our goal was increase engagement and impressions as well as social-driven sales for their Conference as well as newly launched Eye on Design Magazine.
Plural developed and executes EoD's social media strategy for Instagram, Facebook, Twitter, and LinkedIn. We produce content, manage, and moderate each channel effectively maintaining a 2% engagement rate.
For their first ever Eye on Design Conference in Minneapolis, we provided promotional strategy and live coverage that included nearly 20 designers, illustrators, and artists speaking on the main stage. Topics included everything from design education to sex, mental health, virtual reality, gender disparity, and outer space—all explored through the lens of design. It was an incredible experience to be a part of and we can't wait until the next one!
Doubled the number of followers across all platforms, resulting in a growth of 244.1K followers
Engagements increased by 1,157,712%, a result of 1.8m total engagements
Direct messages saw an increase of 11,735%, a total of count 18.5K messages received
Number of impressions increased by 100% with a total of 42.2M impressions
CAN WE DESIGN A MORE PERFECT DESIGN UNION?
WHAT HAPPENS WHE YOU TRY TO START A DESIGN UNION?
We helped capture a night of unity when students and recent grads; small business owners and studios-of-one; freelancers and independent contractors; CEOs and entrepreneurs; educators and mentors all came together to discuss the rights and wrongs of the way we work today, and what can be done about it.