Adobe 99U tells the stories of how creative leaders master their crafts and shape their industries. They do this in a variety of ways – daily on 99U.com, quarterly in 99U Magazine, and annually at the 99U Conference. 99U’s goal is to help designers, marketers, engineers, educators, artists, and CEOs find the inspiration to build an incredible career.
Paid Media Strategy
Tone of Voice
Strategy + Promotion
Live Content Capture
Real Time Engagement
In January 2018, Adobe 99U challenged us to revisit their social strategy behind their well-known 99U Conference and site for creative professionals. Our goal was increase engagement and impressions as well as social-drive sales for their annual Conference.
Plural handles all social media channel strategies, publishing, moderation, paid social media, and 99U Conference strategy + live coverage. From their success, we’ve develop comprehensive social media reports and audience audits to better understand diverse demographics and engagement.
Increased followers across all platforms, resulting in a growth of 334.1K followers
Engagements increased by 6.3%, a result of 123.4K total engagements
Direct messages saw an increase of 7.4%, a total of count 4,978 messages received