101 wall is an Art Deco building of luxury condos in FiDi designed by Piet Boon. The simple, yet sophisticated contemporary building also houses a number of amenities to residences.
Tone of Voice
Video + Photo Production
Strategy + Promotion
With 101 Wall, the posed challenge was to facilitate and gather content that inspired destination, showcasing the building, its amenities and the neighborhood. All of this to cultivate an audience, make connections online, and foster conversations offline.
Plural developed the social media plan on Instagram and Facebook, coordinated a monthly promotion campaign with brokers, managed both social channels daily, and produced drone footage of the building. Plural also supported live event coverage of their Amenities Launch.
Engagements increased by 4,959.3%, a result of 888 total engagements
Number of impressions increased by 25,202.3% with a total of 7,521 impressions